Apple’s clampdown seems to be related to the General Data Protection Regulation, which comes into effect on May 25th in Europe. Under the new rules, technology companies will need to obtain explicit and informed consent from a person they’re collecting personal data from. That means apps might need to ask for consent to your data more often, or highlight how they’re using your data in clearer ways.
In the notices sent to affected developers, Apple says those who want to reinstate their app must remove any code, frameworks, or SDKs that relate to location sharing with third parties, and resubmit the app for a review. Once approved, the app will be relisted on the App Store. Apple’s guidelines also state that, “Data collected from apps may not be used or shared with third parties for purposes unrelated to improving the user experience or software/hardware performance connected to the app’s functionality.”
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